CASE STUDY OF FLIPKART....

                                            FLIPKART

Flipkart, is an E-Commerce company established in 2007 by Sachin Bansal and Binny Bansal. It operates exclusively in India, with headquarters at Bangalore, Karnataka. Flipkart has launched its own product range under the name "DigiFlip" with products including tablets, USBs, and laptop bags.
In May 2014, Flipkart received $210 million from DST Global and in July it raised $1 billion led by existing investors Tiger Global and South Africa's media group Naspers. Flipkart's last fundraising round in December had pegged its valuation at $12 billion.

Flipkart’s Unique Selling Proposition

1.Flipkart is targeting customer service as its USP. 2,500 staff work across 24×7 customer service, and its own supply chain – warehouses, distribution centres across 13 cities.

If I were starting a new Internet business at the moment, I’d definitely be researching sites beyond Europe and the US for some best practices and new ideas.

2.Flipkart doesn’t publish any revenue figures, and in its company information it states that it had $31m of funding.

3.Flipkart has biggest piece of Indian e-tail pie

https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0CB4QqQIwAA&url=http%3A%2F%2Fwww.business-standard.com%2Farticle%2Fcompanies%2Fflipkart-has-biggest-piece-of-indian-e-tail-pie-115032100041_1.html&ei=ftQPVePuPIuJuwTylYCIBQ&usg=AFQjCNFgeSlJ1iSlhEq6-mqWD7iWerUhDQ&sig2=oNT8Lw9S98NnvxrqEI4O7w&bvm=bv.88528373,d.c2E

4.
Technology at Flipkart

At the cusp of our next big trajectory, we have come a long way in creating technologies that are not only automated, but are also intelligent. Our customer focus and use of latest technologies have made us the benchmark for e-commerce in India. Our people today are writing the future of Indian e-commerce.

ROLES OF FLIPKART:-In today's world you either get with the times or create your own path for others to follow. At Flipkart, the ground-breaking work never stops. The sheer number of changes and advancements that Flipkart has achieved is all because of the people who strive hard and work meticulously just to make sure everything is where it should be.

COMPETITORS OF FLIPKART:-Since Flipkart sells various product categories (in essence a diversified e commerce company) there are several competitors it has. 

Myntra, HomeShop18, Amazon, eBay, Jabong, Indiatimes Shopping are all competitors in the clothing - electronics (with everything in between thrown in) space.

MY POINT OF VIEW:-The best competitor of Flipkart is SNAPDEAL